From UEFA Women’s Euro® to women’s grassroots clubs, at Just Eat we support every single flavour of football. Together with our Restaurant Partners, we want to create equal chances for all levels and give women’s football clubs a little push in the right direction.
With our ‘Feed the Game’ fund, we offer financial aid to grassroots women’s football teams to ensure they have the ingredients to thrive.
‘Feed the Game’ will kick off with three major initiatives, with Just Eat serving as the facilitator - bringing together players, clubs and adding CHF 30,000.— of funding - to strengthen grassroots football and support the growth of the women’s game in Switzerland. Those three goals are:
We’re giving six grassroots clubs upskilling sessions with gender equality experts, Women Win - to help them better develop and support girls in their teams. They will receive funding through the FTG Fund to help implement positive change, and we’ll also connect them with one of our local Restaurant Partners, who will support them through the 2025-26 season.
We’re setting up three Feed the Game camps in partnership with Inter Soccer, in Geneva, Basel and Zurich, open to all girls who want to try out football. The goal is to bring more girls into football, and help local clubs to gain new members for the coming season.
Throughout the 2025-26 season, JET will monitor the impact of the programme to ensure we’re supporting clubs to reach their full potential.
“Being an ambassador for Feed the Game means a lot to me because it connects every part of my journey, as a player and now as someone working to develop the next generation.”
“Football has shaped who I am, and I know how important it is to have people who believe in you when you’re just starting out.”
“This programme gives that belief and support to young girls and their communities. I’m proud to represent a campaign that doesn’t just promote the women’s game, it invests directly in its foundations.”
“It helps clubs take specific steps toward gender equity and provides visibility for the women’s game in everyday spaces. That kind of long-term thinking and local commitment is exactly what Swiss football needs to keep growing.”
Our ‘Feed the Game’ football ladies
